Gelato Done right

#DOUGHINTHECITY DOUGH RE-BRAND

Dough is one of our long-standing clients with two stores based in the heart of the city. When we received the phone call from the owner to enquire about our services, the team literally jumped with joy! After many assignments and managing their social media, they came to us with a more significant project; A RE-BRAND!!
Dough wanted to re-brand their business to freshen up their look and remain competitive in an ever-growing industry – our team couldn’t wait to tuck in! We developed a new brand concept from creating an online brand identity, designing interior and exterior shop fittings, creating new menus, pizza box designs and much more. Team MB held internal brainstorming sessions where many ideas were passed around. We were determined to make this is a success and worked many late nights – with a pizza in hand, of course.

One day we had a eureka moment in the office and the design team brought the vision to life!

The next stage of our Dough re-brand was to create signage, one of the most important aspects of the design process. Dough is located on South Clerk Street and Rose Street, amongst other foodie brands, so it was important that we made a sign that would stand out. So, yes, we even painted the entire shop blue! A talented, local artist, Ellie Mills, also illustrated some of our design concepts onto the side of the store.
Following next, was the interiors. We wanted this to be a modern, funky and colourful space that would bring consumers inside. With their logo printed across the floor and merchandise hung upon the walls, we certainly achieved what we had hoped for. The new brand colours of pink, yellow and blue are consistent throughout their entire image so I am sure you can all guess what colours their new boxes are! Their stickers and menus were also created by the team at MB Media.
DOUGH PIZZA – ROSE STREET & SOUTH CLERK STREET EDINBURGH