SKOOTZ EDINBURGH

ELECTRIFYING MARKETING WITH SKOOTZ, EDINBURGH

It’s safe to say that the MB Media team aren’t known for their strict exercise routines, so when we were approached by Skootz, supplier of E-Bikes and Scooters, even the laziest members of the team got excited!

Skootz came to us with a vision for their brand, in short, they wanted to become the UK’s No.1 supplier and stockist of E-Bikes and Scooter, and what a journey it has been so far, we’ve quite literally ‘skooted’ all over the city!
We kick started our partnership with an electrifying collaboration with Hibernian Football Club, The Greenest Club in Scotland. With a click of our helmets and kneepads (safety first) we headed down to the Hibs Training Centre to capture eye-catching content to promote our first big campaign. If you’ve visited Easter Road recently, you may have seen the video we created live on the pitch-side big screen, even we’ll admit we were rather impressed.
Next up was shopping/business trip to Xile. After a day spent brainstorming at MB HQ, we came up with the idea of linking in with a local fashion brand to really bring the Skootz products to life, enter Xile. This fashion-forward brand stocks some of the very best high-fashion brands, the perfect fit for Skootz. A photoshoot was organised and the models both human and electric looked fantastic.
We’re making a list and checking it twice, and up next on the campaign trail was CHRISTMAS! Out came the Santa suit and up went the Christmas tree to create a Festive Video. With a pinch of Christmas spirit, the video produced by our team was nothing short of a few laughs but most importantly it highlights that a Skootz E-bike or Scooter should be at the top of everyone’s Christmas lists.
Within the 6 months that Skootz has been part of the MB portfolio, they have seen an increase in their sales and hit their best sales record EVER! It’s been fast, fun, and super exciting and we can’t wait to see what the next 6 months has to offer the Skootz brand! Beep beep, watch this space!!